What we build on
(online stores and partnerships alike)
A reliable partner
We're not an agency that does everything and nothing. We're fully dedicated to Shopify — no learning on the job. We have the capacity, a fair hourly rate, and we deliver what we promise. In perfect quality.
Time to market
E-commerce moves fast and we keep pace. So you don't wait years for your online store. We start with what you need right away and gradually add features that will grow with you.
Integrations that work
Your online store doesn't work alone. We'll connect it with your ERP, accounting system, logistics providers, and marketing tools — all in a way that simplifies your life. You focus on your business, we handle the technology.
Design for conversions
We build on data, not gut feelings. Design is crafted based on real customer behaviour and our own research. Usability and performance are just as important to us as professional design.
Dedicated team
Every project has its own permanent team. A team that won't pass you around, but will make sure you always know who to turn to.
Innovation for business, not for show
AI and automation are changing e-commerce at an incredible pace, and Shopify is leading the charge. We track all the latest developments, test them, connect them, and bring you innovations that will genuinely move your business forward.
Why build with us
Shopify expert on call
In addition to your project manager, you'll have direct access to our CEO Robin or founder David. They'll help you get the most out of Shopify — whether you're tackling strategy and complex integrations, or just need the perspective of someone who's done it a hundred times before.
Full-stack team
We don't just build pretty frontends. We have people for backend, integrations, and performance. So your online store won't just look great — it will be reliable and able to connect with whatever you're already using.
Specialists when you need them
Through the Abugo holding, we can call in experts in data, UX, AI, or marketing. You don't need to find and pay for them separately. They're simply there when you need to push a project further.
Transparent development
The entire project is open to you: you have access to our tools, task management, and code repositories. You can see progress in real time and get involved or give feedback at any time.
Lower app costs
If you use apps from us or from the Abugo holding, we'll give you a better price. You save money and expand your online store with features that would otherwise cost you much more.
Does that sound good to you?
Then it'll be Sounds Good.
When we shake hands
We get to know each other
- We meet your team
- We send you a refined checklist to fill in
- This helps us find out whether Shopify is the right fit for you
- If so, we discuss how we can help you
- We send a non-binding proposal so you know how much time and money it will take
Questions?
We have answers
How long does it take to build a custom Shopify online store?
It depends on the scope, but with our MVP approach we can launch the foundation in 2–4 months. After that, we quickly add features.
How does a migration from another platform to Shopify work?
Smoothly and without downtime — we transfer data, products, and orders. We start with analysis and finish with testing.
Is Shopify suitable for enterprise companies?
Yes, with Shopify Plus we offer scalable solutions for large online stores, including B2B and integrations with local systems.
How much does working with you cost?
Our hourly rate is in line with the market, with no hidden fees. You'll receive an indicative proposal after completing our checklist.
Do I really need user research for design?
In some cases we recommend it, but today the design process can be significantly simplified and accelerated thanks to Shopify templates and the AI section generator.
How do you integrate external systems like ERP or PIM?
In the Czech Republic there are many integrators that we use for faster system connections at a lower cost. In some situations, we build the entire integration from scratch for more complex cases, or co-develop it with your own developers or ERP implementors.
Why choose Sounds Good as your Shopify agency?
We are the leading experts in the Czech Republic and Slovakia with the most experience in the most complex types of Shopify projects and the deepest collaboration with Shopify employees — ensuring you get everything you need to succeed.
10 years, hundreds of projects,
many industries
77% of MANA customers return. 7 years on Shopify, 20+ markets
B2C and B2B online store without a Shopify Plus license for TONAK
Yoggies online store consistently exceeds a 7% conversion rate
Nový trh, nová značka, nový e-shop pro Zaremo hotový za 2 měsíce
Household names and ambitious projects?
Sounds Good.
What our clients say...
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With Sounds Good we built on years of collaboration with their parent company Shopsys, and we've been happy with the partnership ever since. Long story short: Sounds Good sounds good to me!
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We switched to Sounds Good from a competitor. What drew me in most was the depth and level of Shopify platform knowledge — including direct contacts at the source and insider information. With Econea.cz we've always been at the edge of what Shopify can do, and we were looking for a partner who is technologically on the edge. We do a lot of development in-house, but when we run out of steam or get stuck, we have a great partner to rely on.
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We were looking for an experienced partner for Shopify-based projects who could help us design and implement more complex and non-standard requirements. These are B2B projects requiring ERP SAP integration and consideration of the needs of wholesale partners accustomed to the previous platform. I appreciate the reliability of the project management and the expertise of the Sounds Good team.
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To migrate our website from the previous platform, we needed a strong and reliable partner to help us discover the world of Shopify — and one who could also influence the platform itself. This allowed us to have Shopify Payments and other new features among the first in the Czech Republic, and to give feedback directly to the Shopify platform. Solutions from Sounds Good were always bespoke and thoroughly tested.
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We chose Sounds Good for their Shopify expertise and ability to handle things quickly and efficiently. We appreciate most their proactive approach, technical know-how, and the fact that they understand e-commerce from a practical standpoint. The collaboration runs smoothly and genuinely moves our online store forward.
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We chose Sounds Good for their deep understanding of e-commerce and their ability to deliver solutions tailored precisely to our needs. We particularly appreciate their speed, proactive approach, and attention to detail. We see the partnership as long-term and highly effective.
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We chose SoundsGood for their deep knowledge of the platform, which they demonstrated very quickly. The implementation wasn't without unexpected twists, but SoundsGood always responded fast, adjusted the scope, and kept moving. That's exactly the approach we were looking for. Now we work with them every day on continuous improvements.
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Sounds Good was an obvious choice for us thanks to their combination of technical expertise and Shopify experience. Their practical knowledge in e-commerce is exceptional. We appreciate most their ability to bring together strategy, UX, and technology into one cohesive solution.
We chose Shopify, because …
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We have a complex product range and complex operations (manufacturing, warehouse, repairs, testing room), so we deliberated for a long time about a custom-built solution. In the end, the cost-effectiveness of Shopify — supplemented by only minor adjustments to our processes — simply won out.
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The largest R&D investment in the market
30+ billion CZK per year in R&D. No other platform innovates at this pace.
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No vendor lock-in
You are not tied to a single agency. Thousands of partners worldwide or your own team — the choice is always yours.
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We were looking for a solution to cover the wide range of our requirements — we operate dozens of local presentation websites for individual brands in the Czech Republic and the EU, and at the same time we want to sell B2C and B2B in a robust way, but without a large development team. Additionally, we wanted a solution for connecting to a wide range of marketplace and drop-shop partners. That's why Shopify. We benefit from the platform's rapid development and the broad range of third-party apps. So after about 4 years, we are satisfied with this choice.
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Stability proven by global Black Friday
42,000 orders per minute without downtime. When your traffic spikes, your online store handles it.
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Ready for Czech Republic and Slovakia
Shopify Payments, GoPay, Comgate, Zásilkovna, PPL — all available as ready-made integrations, with no custom development required.
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Shopify is the future — a brilliantly functioning and above all completely modern platform with unrivalled frontend design and a fantastic drag & drop editor.
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We chose Shopify as a modern and stable platform that allows us to scale quickly and manage our online store efficiently. We appreciate in particular the ease of administration, the wide range of integration options, and the reliability of the entire system. Since migrating, we've seen a significant simplification of processes and better overall performance.
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33% lower total cost of ownership
Hosting, CDN, SSL, and updates are all included in the price. No servers, patches, or in-house certification required.
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Shopify POS: brick-and-mortar and online store as one system
Inventory, orders, and customers synchronise in real time. Returns, click-and-collect, gift cards — all in one place.
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Shopify allows a small team to accomplish a lot, and it's a safe and reliable path — so we can fully focus on the customer experience and high-quality global support going forward, and on the certainty of automatic integration with the key systems in various markets.
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AI that genuinely helps, not just exists
Product descriptions, photos, discounts, emails — AI is built directly into the admin panel and saves time without switching between tools.
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5 million stores in 175 countries
The world's largest e-commerce platform. Trusted by everyone from single-product sellers to billion-dollar global brands.
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We've been on Shopify for over 3 years and we definitely wouldn't switch. The technological level and speed of adoption of new trends is unmatched. We run both a B2B and B2C online store, and every limitation we've encountered has always had a solution. In my view, Shopify has no ceiling when it comes to international expansion or company size. I see it as the most expensive and simultaneously the best platform out there. And we have no problem paying for quality.
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16,000+ apps shorten your roadmap by months
Add new features in hours, not weeks of custom development. The ecosystem is built specifically for Shopify.
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International expansion in one click
Currencies, languages, domains, and local payments from a single admin. Shopify handles VAT and duties automatically.
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Since our company offers payment processing solutions in e-commerce, our presence on Shopify is crucial — it is one of the top platforms for e-commerce solutions.
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We needed Shopify primarily for future international expansion and its flexibility. That is exactly where we see the tremendous added value of this global platform.
Sounds Good? Let's do this together. On Shopify.
agency in CZ and SK
