Yoggies: Shopify Plus and a Custom Loyalty Program for Premium Dog Food with EU Expansion

Shopify Plus
Loyalty Program
ERP Integration
Data Migration
B2B Portal
Yoggies

Yoggies is a Czech premium dog food brand built on quality ingredients and direct-to-customer sales. The brand decided to migrate to Shopify Plus and build its own loyalty program to differentiate itself from the competition and keep customers within the brand ecosystem.

Yoggies

CMO, Yoggies

Jiří Švihálek, A 12% conversion rate shortly after launch surprised us. We had never achieved numbers like that before.
Jiří Švihálek

Guaranteed by the most experienced Shopify agency in the Czech Republic

Client goals
  • Migrate data from the original e-shop without losing historical orders
  • Build a loyalty program with multiple reward tiers
  • Launch a B2B portal for wholesale customers
  • Prepare the platform for international expansion
Yoggies

Hlavní challenge projektu

Yoggies faced a challenge: transition to a new platform without disrupting customer relationships and without losing data on 500,000 historical orders. At the same time, they wanted to implement a sophisticated loyalty program that would motivate customers to make repeat purchases and build a community around the brand.

Jak vypadal proces spolupráce

  1. Migration of 500,000 orders and customer data – Secure transfer of all historical data to Shopify Plus
  2. Loyalty program development – 7 reward tiers with "Yoggísky" points and automation
  3. ERP integration – Connection to the internal ERP system for warehouse and order management
  4. B2B portal – A dedicated section for wholesale partners with price lists and terms

Enhanced features for a better user experience

Jiří Švihálek

Customers can order items that are currently out of stock. Pre-orders are automatically synchronised with ERP Pohoda for purchase and inventory management.

Jiří Švihálek
Yoggies kibble has become a favourite for tens of thousands of Czech dogs. And we're glad that Shopify helped us build a loyalty system that keeps their owners coming back too.
Yoggies - 1
Yoggies - 2
stable conversion rate of the e-shop
>7 %
Yoggies

CMO, Yoggies

Miroslav Straka
Miroslav Straka
The loyalty programme was technically the most complex part of the project. It was worth it.
12 %
conversion rate shortly after launch
500 000
historical orders migrated
7
fully automated loyalty tiers

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