- Digitize the B2B ordering process for wholesale partners
- Integrate the e-shop with an internal ERP system to automate warehouse operations
- Implement automated fulfillment with LabelPrint
- Build a product availability system across retail locations
TONAK: B2B e-shop on Shopify without Shopify Plus – for a world-renowned hat manufacturer
TONAK is a world-renowned manufacturer of hats and headwear headquartered in Nový Jičín. The company exports worldwide and needed to digitize its B2B sales – enabling wholesale partners to order online without the need for personal contact with a sales representative.
Product Owner, Sounds Good
Guaranteed by the most experienced Shopify agency in the Czech Republic
Hlavní challenge projektu
TONAK needed a B2B e-shop with complex functionality – individual price lists for different partners, ERP integration, automated fulfillment – all on standard Shopify without expensive Shopify Plus. The challenge was to achieve enterprise-level functionality at minimal cost.
B2B needs analysis – Mapping wholesale partner requirements and existing processes
Jak vypadal proces spolupráce
- SparkLayer implementation – B2B portal with individual price lists without Shopify Plus
- ERP integration – Connection to the internal ERP for synchronization of stock levels and orders
- LabelPrint automation – Automatic printing of shipping labels and parcel documentation
- Retail network – System for displaying product availability at physical retail locations
- Testing and training – Onboarding of wholesale partners and training of the internal team
Enhanced features for a better user experience
B2B without Shopify Plus
A fully-featured B2B portal on standard Shopify using SparkLayer. Wholesale partners have access to individual price lists and terms without the need for a Shopify Plus licence.
Automated fulfillment
Integration with LabelPrint for automatic generation of shipping labels. Every order receives a label automatically, with no manual data entry.
Availability at retail locations
A system displaying product availability across a network of physical retail locations. Customers can see where they can try and purchase a product in person.
Head of IT Department, TONAK
Head of IT Department, TONAK
Discovery & strategy
We map your goals, technical landscape, and business needs. We design a solution architecture and roadmap that makes sense in terms of both priorities and budget.
Design & prototype
We create the UX and visual design of the e-shop tailored to your brand. We iterate together until the design is exactly what you envision.
Development & integration
We implement the e-shop on Shopify with connections to your systems. We work agile in sprints with regular demos so you stay in control throughout.
Launch & support
We ensure a smooth go-live, train your team, and continue developing the e-shop after launch based on data and customer feedback.
Discover more inspiring projects from our studio
77 % zákazníků MANA se vrací. 7 let na Shopify, 20+ trhů
B2C i B2B e-shop bez licence Shopify Plus pro Tonak
E-shop Yoggies stabilně přesahuje 7% konverzní poměr
Nový trh, nová značka, nový e-shop pro Zaremo hotový za 2 měsíce
What our clients say about us...
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With Sounds Good we built on years of collaboration with their parent company Shopsys, and we remain satisfied to this day. Long story short: Sounds Good sounds good to me!
Adam Pavlínek
Managing Director
-
We switched to Sounds Good from a competitor. What drew me most was the depth and level of their Shopify platform knowledge, including direct contacts at the source and insider information. At Econea.cz we have always pushed the boundaries of what Shopify can do, and we needed a partner who is truly on the technological edge. We do a lot of development in-house, but when we run out of steam or lose our way, we have a great partner.
Martin Mates
Co-founder & CEO
-
We were looking for an experienced partner for Shopify-based projects who could help us design and deliver more complex, non-standard requirements. These are B2B projects that required ERP SAP integration and consideration of the needs of wholesale partners accustomed to the previous platform. I appreciate the reliability of the project management and the expertise of the Sounds Good team.
Martin Lysoněk
Manager for Digitalisation & Expansion
-
For our website migration from a previous platform, we needed a strong and reliable partner to help us discover the world of Shopify — and also one that could influence Shopify itself. Thanks to that, we were among the first in the Czech Republic to get Shopify Payments and other new features, and we can give feedback directly to the Shopify platform. Solutions from Sounds Good have always been tailored and thoroughly validated.
Tomáš Holenda
Head of UI/UX
-
We chose Sounds Good for their experience with Shopify and their ability to resolve things quickly and efficiently. We value most their proactive approach, technical know-how, and the fact that they understand e-commerce from a practical standpoint as well. The collaboration runs smoothly and genuinely moves our e-shop forward.
Matej Hajník
E-Commerce & Product Manager
-
We chose Sounds Good for their deep understanding of e-commerce and their ability to deliver solutions precisely tailored to our needs. What we value most about the collaboration is the speed, proactive approach, and attention to detail. We see this as a long-term and highly effective partnership.
Petr Vaněk
CEO
-
We chose SoundsGood for their deep knowledge of the platform, which they demonstrated very quickly. The implementation was not without unexpected twists, but SoundsGood always responded fast, adjusted the scope, and pushed on. That is exactly the approach we were looking for. Now we work with them every day, steadily making improvements.
Jiří Švihálek
Marketing Director
-
Sounds Good was a clear choice for us thanks to the combination of technical expertise and Shopify experience. Their hands-on e-commerce knowledge is exceptional. What we value most is their ability to bring strategy, UX, and technology together into one cohesive whole.
Jiří Košut
Head of E-commerce
-
With Sounds Good we built on years of collaboration with their parent company Shopsys, and we remain satisfied to this day. Long story short: Sounds Good sounds good to me!
Adam Pavlínek
Managing Director
-
We switched to Sounds Good from a competitor. What drew me most was the depth and level of their Shopify platform knowledge, including direct contacts at the source and insider information. At Econea.cz we have always pushed the boundaries of what Shopify can do, and we needed a partner who is truly on the technological edge. We do a lot of development in-house, but when we run out of steam or lose our way, we have a great partner.
Martin Mates
Co-founder & CEO
-
We were looking for an experienced partner for Shopify-based projects who could help us design and deliver more complex, non-standard requirements. These are B2B projects that required ERP SAP integration and consideration of the needs of wholesale partners accustomed to the previous platform. I appreciate the reliability of the project management and the expertise of the Sounds Good team.
Martin Lysoněk
Manager for Digitalisation & Expansion
-
For our website migration from a previous platform, we needed a strong and reliable partner to help us discover the world of Shopify — and also one that could influence Shopify itself. Thanks to that, we were among the first in the Czech Republic to get Shopify Payments and other new features, and we can give feedback directly to the Shopify platform. Solutions from Sounds Good have always been tailored and thoroughly validated.
Tomáš Holenda
Head of UI/UX
-
We chose Sounds Good for their experience with Shopify and their ability to resolve things quickly and efficiently. We value most their proactive approach, technical know-how, and the fact that they understand e-commerce from a practical standpoint as well. The collaboration runs smoothly and genuinely moves our e-shop forward.
Matej Hajník
E-Commerce & Product Manager
-
We chose Sounds Good for their deep understanding of e-commerce and their ability to deliver solutions precisely tailored to our needs. What we value most about the collaboration is the speed, proactive approach, and attention to detail. We see this as a long-term and highly effective partnership.
Petr Vaněk
CEO
-
We chose SoundsGood for their deep knowledge of the platform, which they demonstrated very quickly. The implementation was not without unexpected twists, but SoundsGood always responded fast, adjusted the scope, and pushed on. That is exactly the approach we were looking for. Now we work with them every day, steadily making improvements.
Jiří Švihálek
Marketing Director
-
Sounds Good was a clear choice for us thanks to the combination of technical expertise and Shopify experience. Their hands-on e-commerce knowledge is exceptional. What we value most is their ability to bring strategy, UX, and technology together into one cohesive whole.
Jiří Košut
Head of E-commerce
We went with Shopify, because …
-
We have a complex product range and complex operations (manufacturing, warehouse, returns, testing room), so we deliberated a custom-built solution for a long time. In the end, Shopify's cost-effectiveness, supplemented by only minor adjustments to our processes, simply won.
Adam Pavlínek
Managing Director
-
The largest R&D investment in the market
30+ billion CZK per year in R&D. No other platform innovates at this pace.
-
No vendor lock-in
You are not tied to a single agency. Thousands of partners worldwide or your own team — the choice is always yours.
-
We were looking for a solution that would cover the wide range of our requirements — we run dozens of local brand presentation websites for individual labels both in the Czech Republic and across the EU, and we also want to sell robustly in both B2C and B2B mode, but without a large development team. On top of that, we wanted a solution ready to connect with a broad range of marketplace and drop-ship partners. Hence Shopify. We leverage the platform's rapid development and the extensive app ecosystem of third parties. So after roughly 4 years, we are satisfied with this choice.
Martin Lysoněk
Manager for Digitalisation & Expansion
-
Stability proven by global Black Friday
42,000 orders per minute without downtime. When your traffic spikes, the e-shop handles it.
-
Ready for Czech Republic & Slovakia
Shopify Payments, GoPay, Comgate, Zásilkovna, PPL — all available as out-of-the-box integrations, no custom development required.
-
Shopify is the future — a brilliantly functioning and above all totally modern platform with unbeatable frontend design and a fantastic drag & drop editor.
Jiří Zima
Founder
-
We chose Shopify as a modern and stable platform that allows us to scale quickly and manage our e-shop efficiently. We appreciate above all the ease of administration, the wide range of integration options, and the reliability of the entire system. Since switching, we have seen a significant simplification of processes and better overall performance.
Matej Hajník
E-Commerce & Product Manager
-
33% lower total cost of ownership
Hosting, CDN, SSL, and updates are included. No servers, patches, or in-house certification.
-
Shopify POS: retail and e-shop as one system
Inventory, orders, and customers sync in real time. Returns, click & collect, gift cards — all in one place.
-
Shopify makes it possible to achieve a lot even with a small team, and it is a safe and reliable path — so we can fully focus on the customer experience and quality global support going forward, and on the certainty of automatic integration with the key market leaders in various markets.
Tomáš Holenda
Head of UI/UX
-
AI that actually helps, not just exists
Product descriptions, photos, discounts, emails — AI is built directly into the admin and saves time without switching tools.
-
5 million merchants in 175 countries
The world's largest e-commerce platform. Trusted by everyone from single-product stores to billion-dollar global brands.
-
We have been on Shopify for over 3 years and we would not switch. The technology level and the speed of adopting new trends is unmatched. We run both a B2B and B2C e-shop, and every limitation we have encountered has always had a solution. In my view, Shopify has no ceiling when it comes to international expansion or company size. I see it as the most expensive and at the same time the best platform out there. And we have no problem paying for quality.
Martin Mates
Co-founder & CEO
-
16,000+ apps cut your roadmap by months
Add new features in hours, not weeks of custom development. The ecosystem is built specifically for Shopify.
-
International expansion with a single click
Currencies, languages, domains, and local payment methods from one admin panel. VAT and duties calculated by Shopify automatically.
-
Since our company offers payment processing in e-commerce, our presence on Shopify is essential — as it is one of the TOP platforms for e-commerce solutions.
Petr Vaněk
CEO
-
We needed Shopify primarily for future international expansion and its flexibility — that's exactly where we see the enormous added value of this global platform.
Jiří Švihálek
Marketing Director
-
We have a complex product range and complex operations (manufacturing, warehouse, returns, testing room), so we deliberated a custom-built solution for a long time. In the end, Shopify's cost-effectiveness, supplemented by only minor adjustments to our processes, simply won.
Adam Pavlínek
Managing Director
-
The largest R&D investment in the market
30+ billion CZK per year in R&D. No other platform innovates at this pace.
-
No vendor lock-in
You are not tied to a single agency. Thousands of partners worldwide or your own team — the choice is always yours.
-
We were looking for a solution that would cover the wide range of our requirements — we run dozens of local brand presentation websites for individual labels both in the Czech Republic and across the EU, and we also want to sell robustly in both B2C and B2B mode, but without a large development team. On top of that, we wanted a solution ready to connect with a broad range of marketplace and drop-ship partners. Hence Shopify. We leverage the platform's rapid development and the extensive app ecosystem of third parties. So after roughly 4 years, we are satisfied with this choice.
Martin Lysoněk
Manager for Digitalisation & Expansion
-
Stability proven by global Black Friday
42,000 orders per minute without downtime. When your traffic spikes, the e-shop handles it.
-
Ready for Czech Republic & Slovakia
Shopify Payments, GoPay, Comgate, Zásilkovna, PPL — all available as out-of-the-box integrations, no custom development required.
-
Shopify is the future — a brilliantly functioning and above all totally modern platform with unbeatable frontend design and a fantastic drag & drop editor.
Jiří Zima
Founder
-
We chose Shopify as a modern and stable platform that allows us to scale quickly and manage our e-shop efficiently. We appreciate above all the ease of administration, the wide range of integration options, and the reliability of the entire system. Since switching, we have seen a significant simplification of processes and better overall performance.
Matej Hajník
E-Commerce & Product Manager
-
33% lower total cost of ownership
Hosting, CDN, SSL, and updates are included. No servers, patches, or in-house certification.
-
Shopify POS: retail and e-shop as one system
Inventory, orders, and customers sync in real time. Returns, click & collect, gift cards — all in one place.
-
Shopify makes it possible to achieve a lot even with a small team, and it is a safe and reliable path — so we can fully focus on the customer experience and quality global support going forward, and on the certainty of automatic integration with the key market leaders in various markets.
Tomáš Holenda
Head of UI/UX
-
AI that actually helps, not just exists
Product descriptions, photos, discounts, emails — AI is built directly into the admin and saves time without switching tools.
-
5 million merchants in 175 countries
The world's largest e-commerce platform. Trusted by everyone from single-product stores to billion-dollar global brands.
-
We have been on Shopify for over 3 years and we would not switch. The technology level and the speed of adopting new trends is unmatched. We run both a B2B and B2C e-shop, and every limitation we have encountered has always had a solution. In my view, Shopify has no ceiling when it comes to international expansion or company size. I see it as the most expensive and at the same time the best platform out there. And we have no problem paying for quality.
Martin Mates
Co-founder & CEO
-
16,000+ apps cut your roadmap by months
Add new features in hours, not weeks of custom development. The ecosystem is built specifically for Shopify.
-
International expansion with a single click
Currencies, languages, domains, and local payment methods from one admin panel. VAT and duties calculated by Shopify automatically.
-
Since our company offers payment processing in e-commerce, our presence on Shopify is essential — as it is one of the TOP platforms for e-commerce solutions.
Petr Vaněk
CEO
-
We needed Shopify primarily for future international expansion and its flexibility — that's exactly where we see the enormous added value of this global platform.
Jiří Švihálek
Marketing Director
Get in touch and supercharge your success on Shopify