TONAK: B2B e-shop on Shopify without Shopify Plus – for a world-renowned hat manufacturer

Shopify
B2B
ERP integration
LabelPrint
TONAK

TONAK is a world-renowned manufacturer of hats and headwear headquartered in Nový Jičín. The company exports worldwide and needed to digitize its B2B sales – enabling wholesale partners to order online without the need for personal contact with a sales representative.

TONAK

Product Owner, Sounds Good

Dušan Adamec, The B2B portal from Sounds Good saved us dozens of hours a week. Partners place orders independently.
Dušan Adamec

Guaranteed by the most experienced Shopify agency in the Czech Republic

Client goals
  • Digitize the B2B ordering process for wholesale partners
  • Integrate the e-shop with an internal ERP system to automate warehouse operations
  • Implement automated fulfillment with LabelPrint
  • Build a product availability system across retail locations
TONAK

Hlavní challenge projektu

TONAK needed a B2B e-shop with complex functionality – individual price lists for different partners, ERP integration, automated fulfillment – all on standard Shopify without expensive Shopify Plus. The challenge was to achieve enterprise-level functionality at minimal cost.

B2B needs analysis – Mapping wholesale partner requirements and existing processes

Jak vypadal proces spolupráce

  1. SparkLayer implementation – B2B portal with individual price lists without Shopify Plus
  2. ERP integration – Connection to the internal ERP for synchronization of stock levels and orders
  3. LabelPrint automation – Automatic printing of shipping labels and parcel documentation
  4. Retail network – System for displaying product availability at physical retail locations
  5. Testing and training – Onboarding of wholesale partners and training of the internal team

Enhanced features for a better user experience

Dušan Adamec

Head of IT Department, TONAK

Dušan Adamec
Automating dispatch with LabelPrint was a game-changer. Fulfilment errors dropped to a minimum.
TONAK - 1
TONAK - 2
increase in B2B orders
~ 20 %
TONAK

Head of IT Department, TONAK

Miroslav Straka
Miroslav Straka
TONAK was an interesting project for us – B2B without Shopify Plus is a challenge, but SparkLayer handled it.
~ 20 %
increase in B2B orders
SparkLayer
app for B2B functionality
LabelPrinter
automated fulfillment

How Sounds Good can help you too

What our clients say about us...

  • Quote icon

    With Sounds Good we built on years of collaboration with their parent company Shopsys, and we remain satisfied to this day. Long story short: Sounds Good sounds good to me!

    <p>Adam Pavlínek</p>

    Adam Pavlínek

    Managing Director

  • Quote icon

    We switched to Sounds Good from a competitor. What drew me most was the depth and level of their Shopify platform knowledge, including direct contacts at the source and insider information. At Econea.cz we have always pushed the boundaries of what Shopify can do, and we needed a partner who is truly on the technological edge. We do a lot of development in-house, but when we run out of steam or lose our way, we have a great partner.

    Martin Mates

    Co-founder & CEO

  • Quote icon

    We were looking for an experienced partner for Shopify-based projects who could help us design and deliver more complex, non-standard requirements. These are B2B projects that required ERP SAP integration and consideration of the needs of wholesale partners accustomed to the previous platform. I appreciate the reliability of the project management and the expertise of the Sounds Good team.

    Martin Lysoněk

    Manager for Digitalisation & Expansion

  • Quote icon

    For our website migration from a previous platform, we needed a strong and reliable partner to help us discover the world of Shopify — and also one that could influence Shopify itself. Thanks to that, we were among the first in the Czech Republic to get Shopify Payments and other new features, and we can give feedback directly to the Shopify platform. Solutions from Sounds Good have always been tailored and thoroughly validated.

    <p>Tomáš Holenda</p>

    Tomáš Holenda

    Head of UI/UX

  • Quote icon

    We chose Sounds Good for their experience with Shopify and their ability to resolve things quickly and efficiently. We value most their proactive approach, technical know-how, and the fact that they understand e-commerce from a practical standpoint as well. The collaboration runs smoothly and genuinely moves our e-shop forward.

    <p>Matej Hajník</p>

    Matej Hajník

    E-Commerce & Product Manager

  • Quote icon

    We chose Sounds Good for their deep understanding of e-commerce and their ability to deliver solutions precisely tailored to our needs. What we value most about the collaboration is the speed, proactive approach, and attention to detail. We see this as a long-term and highly effective partnership.

    Petr Vaněk

    CEO

  • Quote icon

    We chose SoundsGood for their deep knowledge of the platform, which they demonstrated very quickly. The implementation was not without unexpected twists, but SoundsGood always responded fast, adjusted the scope, and pushed on. That is exactly the approach we were looking for. Now we work with them every day, steadily making improvements.

    <p>Jiří Švihálek</p>

    Jiří Švihálek

    Marketing Director

  • Quote icon

    Sounds Good was a clear choice for us thanks to the combination of technical expertise and Shopify experience. Their hands-on e-commerce knowledge is exceptional. What we value most is their ability to bring strategy, UX, and technology together into one cohesive whole.

    <p>Jiří Košut</p>

    Jiří Košut

    Head of E-commerce

We went with Shopify, because

  • Quote icon

    We have a complex product range and complex operations (manufacturing, warehouse, returns, testing room), so we deliberated a custom-built solution for a long time. In the end, Shopify's cost-effectiveness, supplemented by only minor adjustments to our processes, simply won.

    <p>Adam Pavlínek</p>

    Adam Pavlínek

    Managing Director

  • The largest R&D investment in the market
    30+ billion CZK per year in R&D. No other platform innovates at this pace.

    Benefit illustration
  • No vendor lock-in

    You are not tied to a single agency. Thousands of partners worldwide or your own team — the choice is always yours.

    Benefit illustration
  • Quote icon

    We were looking for a solution that would cover the wide range of our requirements — we run dozens of local brand presentation websites for individual labels both in the Czech Republic and across the EU, and we also want to sell robustly in both B2C and B2B mode, but without a large development team. On top of that, we wanted a solution ready to connect with a broad range of marketplace and drop-ship partners. Hence Shopify. We leverage the platform's rapid development and the extensive app ecosystem of third parties. So after roughly 4 years, we are satisfied with this choice.

    Martin Lysoněk

    Manager for Digitalisation & Expansion

  • Stability proven by global Black Friday

    42,000 orders per minute without downtime. When your traffic spikes, the e-shop handles it.

    Benefit illustration
  • Ready for Czech Republic & Slovakia

    Shopify Payments, GoPay, Comgate, Zásilkovna, PPL — all available as out-of-the-box integrations, no custom development required.

    Benefit illustration
  • Quote icon

    Shopify is the future — a brilliantly functioning and above all totally modern platform with unbeatable frontend design and a fantastic drag & drop editor.

    Jiří Zima

    Founder

  • Quote icon

    We chose Shopify as a modern and stable platform that allows us to scale quickly and manage our e-shop efficiently. We appreciate above all the ease of administration, the wide range of integration options, and the reliability of the entire system. Since switching, we have seen a significant simplification of processes and better overall performance.

    <p>Matej Hajník</p>

    Matej Hajník

    E-Commerce & Product Manager

  • 33% lower total cost of ownership

    Hosting, CDN, SSL, and updates are included. No servers, patches, or in-house certification.

    Benefit illustration
  • Shopify POS: retail and e-shop as one system

    Inventory, orders, and customers sync in real time. Returns, click & collect, gift cards — all in one place.

    Benefit illustration
  • Quote icon

    Shopify makes it possible to achieve a lot even with a small team, and it is a safe and reliable path — so we can fully focus on the customer experience and quality global support going forward, and on the certainty of automatic integration with the key market leaders in various markets.

    <p>Tomáš Holenda</p>

    Tomáš Holenda

    Head of UI/UX

  • AI that actually helps, not just exists

    Product descriptions, photos, discounts, emails — AI is built directly into the admin and saves time without switching tools.

    Benefit illustration
  • 5 million merchants in 175 countries

    The world's largest e-commerce platform. Trusted by everyone from single-product stores to billion-dollar global brands.

    Benefit illustration
  • Quote icon

    We have been on Shopify for over 3 years and we would not switch. The technology level and the speed of adopting new trends is unmatched. We run both a B2B and B2C e-shop, and every limitation we have encountered has always had a solution. In my view, Shopify has no ceiling when it comes to international expansion or company size. I see it as the most expensive and at the same time the best platform out there. And we have no problem paying for quality.

    Martin Mates

    Co-founder & CEO

  • 16,000+ apps cut your roadmap by months

    Add new features in hours, not weeks of custom development. The ecosystem is built specifically for Shopify.

    Benefit illustration
  • International expansion with a single click

    Currencies, languages, domains, and local payment methods from one admin panel. VAT and duties calculated by Shopify automatically.

    Benefit illustration
  • Quote icon

    Since our company offers payment processing in e-commerce, our presence on Shopify is essential — as it is one of the TOP platforms for e-commerce solutions.

    Petr Vaněk

    CEO

  • Quote icon

    We needed Shopify primarily for future international expansion and its flexibility — that's exactly where we see the enormous added value of this global platform.

    <p>Jiří Švihálek</p>

    Jiří Švihálek

    Marketing Director

Get in touch and supercharge your success on Shopify

First agency in CZ and SK