Flexibility over fixed costs: Mana handles design changes and 20 markets without an internal dev team

Shopify Plus
Migration from PrestaShop
Subscription model
Expansion
PageFly
Long-term partnership
MANA

Mana is a Czech food brand that produces complete nutrition: powders, drinks, and bars for those who want to eat healthily without compromises and without unnecessary thinking. The product line is continuously growing and improving, and the design of the website and products is going through a gradual evolution. The brand also sells in more than 20 markets. All of this must also be reflected in the e-shop.

MANA

20 markets, hundreds of SKUs, and continuous design changes – we handle all of it on Shopify. The migration was the right decision.

Tomáš Holenda, Head of UI/UX, MANA
Tomáš Holenda

Guaranteed by the most experienced Shopify agency in the Czech Republic

Client goals
  • Break free from code dependency: get things done quickly, without waiting for a developer
  • Launch a subscription model without million-dollar custom development
  • A platform that handles design changes and new product versions quickly – without months of waiting
  • Room to test new markets and quickly respond to changes in strategy
MANA

Hlavní challenge projektu

Mana's e-shop was built custom – Magento and WooCommerce, with proprietary code. Every change meant dependency on a developer. New features took months. Design was hard to change. And yet the brand is built on speed and innovation. They needed a platform that would allow them to change things without code – while also handling 20+ markets and hundreds of thousands of orders.

Jak vypadal proces spolupráce

  1. Discovery and migration from Magento + WooCommerce – We analyzed the existing solution and planned the migration of data and functionality
  2. Shopify Plus setup – Configuration of Markets, checkout extensions, and subscription model via Recharge
  3. Integration with Klaviyo, Gorgias, and other tools – Connecting CRM, helpdesk, and marketing platforms
  4. Scalable templates – We prepared a template that handles quick design changes without code
  5. Long-term partnership – We are Mana's technology partner for Shopify

Enhanced features for a better user experience

Tomáš Holenda

Shopify gave us a freedom we didn't have before. Now we change things quickly, without waiting on developers.

Tomáš Holenda
Head of UI/UX, MANA
MANA - 1
MANA - 2
number of returning customers
77 %
MANA

Mana is one of our most exciting clients – an international food brand on Shopify Plus with its own subscription model.

Robin Navrátil
Robin Navrátil
CEO, Sounds Good
7 let
length of partnership (still ongoing)
20+
number of active markets
~20 hodin
average monthly collaboration

How Sounds Good can help you too

What our clients say about us...

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    With Sounds Good we built on years of collaboration with their parent company Shopsys, and we remain satisfied to this day. Long story short: Sounds Good sounds good to me!

    <p>Adam Pavlínek</p>

    Adam Pavlínek

    Managing Director

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    We switched to Sounds Good from a competitor. What drew me most was the depth and level of their Shopify platform knowledge, including direct contacts at the source and insider information. At Econea.cz we have always pushed the boundaries of what Shopify can do, and we needed a partner who is truly on the technological edge. We do a lot of development in-house, but when we run out of steam or lose our way, we have a great partner.

    Martin Mates

    Co-founder & CEO

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    We were looking for an experienced partner for Shopify-based projects who could help us design and deliver more complex, non-standard requirements. These are B2B projects that required ERP SAP integration and consideration of the needs of wholesale partners accustomed to the previous platform. I appreciate the reliability of the project management and the expertise of the Sounds Good team.

    Martin Lysoněk

    Manager for Digitalisation & Expansion

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    For our website migration from a previous platform, we needed a strong and reliable partner to help us discover the world of Shopify — and also one that could influence Shopify itself. Thanks to that, we were among the first in the Czech Republic to get Shopify Payments and other new features, and we can give feedback directly to the Shopify platform. Solutions from Sounds Good have always been tailored and thoroughly validated.

    <p>Tomáš Holenda</p>

    Tomáš Holenda

    Head of UI/UX

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    We chose Sounds Good for their experience with Shopify and their ability to resolve things quickly and efficiently. We value most their proactive approach, technical know-how, and the fact that they understand e-commerce from a practical standpoint as well. The collaboration runs smoothly and genuinely moves our e-shop forward.

    <p>Matej Hajník</p>

    Matej Hajník

    E-Commerce & Product Manager

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    We chose Sounds Good for their deep understanding of e-commerce and their ability to deliver solutions precisely tailored to our needs. What we value most about the collaboration is the speed, proactive approach, and attention to detail. We see this as a long-term and highly effective partnership.

    Petr Vaněk

    CEO

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    We chose SoundsGood for their deep knowledge of the platform, which they demonstrated very quickly. The implementation was not without unexpected twists, but SoundsGood always responded fast, adjusted the scope, and pushed on. That is exactly the approach we were looking for. Now we work with them every day, steadily making improvements.

    <p>Jiří Švihálek</p>

    Jiří Švihálek

    Marketing Director

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    Sounds Good was a clear choice for us thanks to the combination of technical expertise and Shopify experience. Their hands-on e-commerce knowledge is exceptional. What we value most is their ability to bring strategy, UX, and technology together into one cohesive whole.

    <p>Jiří Košut</p>

    Jiří Košut

    Head of E-commerce

We went with Shopify, because

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    We have a complex product range and complex operations (manufacturing, warehouse, returns, testing room), so we deliberated a custom-built solution for a long time. In the end, Shopify's cost-effectiveness, supplemented by only minor adjustments to our processes, simply won.

    <p>Adam Pavlínek</p>

    Adam Pavlínek

    Managing Director

  • The largest R&D investment in the market
    30+ billion CZK per year in R&D. No other platform innovates at this pace.

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    You are not tied to a single agency. Thousands of partners worldwide or your own team — the choice is always yours.

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    We were looking for a solution that would cover the wide range of our requirements — we run dozens of local brand presentation websites for individual labels both in the Czech Republic and across the EU, and we also want to sell robustly in both B2C and B2B mode, but without a large development team. On top of that, we wanted a solution ready to connect with a broad range of marketplace and drop-ship partners. Hence Shopify. We leverage the platform's rapid development and the extensive app ecosystem of third parties. So after roughly 4 years, we are satisfied with this choice.

    Martin Lysoněk

    Manager for Digitalisation & Expansion

  • Stability proven by global Black Friday

    42,000 orders per minute without downtime. When your traffic spikes, the e-shop handles it.

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    Shopify Payments, GoPay, Comgate, Zásilkovna, PPL — all available as out-of-the-box integrations, no custom development required.

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    Shopify is the future — a brilliantly functioning and above all totally modern platform with unbeatable frontend design and a fantastic drag & drop editor.

    Jiří Zima

    Founder

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    We chose Shopify as a modern and stable platform that allows us to scale quickly and manage our e-shop efficiently. We appreciate above all the ease of administration, the wide range of integration options, and the reliability of the entire system. Since switching, we have seen a significant simplification of processes and better overall performance.

    <p>Matej Hajník</p>

    Matej Hajník

    E-Commerce & Product Manager

  • 33% lower total cost of ownership

    Hosting, CDN, SSL, and updates are included. No servers, patches, or in-house certification.

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    Inventory, orders, and customers sync in real time. Returns, click & collect, gift cards — all in one place.

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    Shopify makes it possible to achieve a lot even with a small team, and it is a safe and reliable path — so we can fully focus on the customer experience and quality global support going forward, and on the certainty of automatic integration with the key market leaders in various markets.

    <p>Tomáš Holenda</p>

    Tomáš Holenda

    Head of UI/UX

  • AI that actually helps, not just exists

    Product descriptions, photos, discounts, emails — AI is built directly into the admin and saves time without switching tools.

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  • 5 million merchants in 175 countries

    The world's largest e-commerce platform. Trusted by everyone from single-product stores to billion-dollar global brands.

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    We have been on Shopify for over 3 years and we would not switch. The technology level and the speed of adopting new trends is unmatched. We run both a B2B and B2C e-shop, and every limitation we have encountered has always had a solution. In my view, Shopify has no ceiling when it comes to international expansion or company size. I see it as the most expensive and at the same time the best platform out there. And we have no problem paying for quality.

    Martin Mates

    Co-founder & CEO

  • 16,000+ apps cut your roadmap by months

    Add new features in hours, not weeks of custom development. The ecosystem is built specifically for Shopify.

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    Currencies, languages, domains, and local payment methods from one admin panel. VAT and duties calculated by Shopify automatically.

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    Since our company offers payment processing in e-commerce, our presence on Shopify is essential — as it is one of the TOP platforms for e-commerce solutions.

    Petr Vaněk

    CEO

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    We needed Shopify primarily for future international expansion and its flexibility — that's exactly where we see the enormous added value of this global platform.

    <p>Jiří Švihálek</p>

    Jiří Švihálek

    Marketing Director

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